Ivanapetreska

Hi, I'm Ivana, a fashion and lifestyle content creator and model based in Grosseto, in Italy. I make UGC for brands that care about how their products look and feel on a real person, and my own taste leans toward the natural, the feminine and the aesthetic. My style is clean, elegant and authentic, with a touch of Italian lifestyle running through everything I film and photograph.

Most of my work sits in fashion, beauty and skincare, with lifestyle and accessories brands in the mix too. That means outfits worn in daylight, skincare routines shown at an unhurried pace, and accessories styled the way someone would genuinely wear them. I like a calm frame, soft light and gestures that look unforced, because that is what makes a product feel desirable instead of staged.

For a brand, the point of working with me is content you can reuse. I deliver high-quality videos and photos that can go on your social media, on your website and into your advertising, so a single collaboration can feed several channels. Being a model as well as a creator, I am comfortable in front of the camera and I know how to present a garment or a product without making it look forced.

I publish on Instagram and TikTok, and I film vertical videos built for those feeds. I offer two formats: a single UGC video delivered in 5 days, and a pack of 3 UGC videos delivered in 7 days. The single video suits a first test or one specific product; the pack gives you more angles and more material to compare in your campaigns. I live in Italy, I film in Italian, and collaborations with brands anywhere in the world are welcome.

When we work together, I like to start from your brief: the product, the mood you want, what you would like the viewer to feel. If something is unclear I ask, I keep you informed while I film, and I deliver the files within the agreed time so your schedule is not affected. If a detail needs adjusting, tell me and we will sort it out together. Straightforward communication and a polished result are what I aim for every time.