Joyce Maria

I'm Joyce Maria and I create UGC content in Recife, Brazil. Portuguese is the language I film in, and the three subjects I return to are beauty, skincare and fashion. What ties them together is the way they show up in a normal day: the few minutes in front of the mirror, the product left next to the sink, the clothes picked out before heading out of the door. That everyday rhythm is what I try to capture.

The videos I make stay close to the day to day. They help brands present their products in real life, with the setting and the pace of an ordinary routine, not a studio set. In skincare, I think about how a product is used step by step and what it feels like. In beauty, the point is the result seen in natural conditions. In fashion, it is how a look comes together on someone who is actually going somewhere.

Brands get from this a simple kind of proof. When someone watches a person use a product in their normal surroundings, speak about it in plain Portuguese and not overstate what it does, the product looks real and reachable. That is useful for campaigns aimed at Brazilian audiences, where closeness in language and tone does much of the convincing work.

I have not fixed a package or a set of platforms, so the shape of the collaboration remains open. We can decide together how many videos you need, what each one should show and when you want to have them. I would rather define this clearly at the outset than offer a format that does not suit what your brand wants.

I'm available for partnerships with brands that look for authentic content. My aim is to keep each video simple, honest and easy to watch. Share a short brief with your product, your audience and the message you want to land, and I will come back with my ideas and any questions. I keep the exchange direct and organised until the final video reaches you. I also try to make the first seconds of each video clear about what is being shown, so that someone scrolling past understands quickly and chooses whether to stay. Everything after that follows the same plain, unhurried tone.