Juliana lima

I'm Juliana Lima, a UGC creator from Maringá, Brazil. I create creative, authentic UGC videos for beauty brands: skincare, hair, makeup, perfume and lifestyle. What I enjoy most is taking a product that sits quietly on a shelf and turning it into a story people want to follow to the end.

To do that, I use four tools. Humor, because a smile makes people stay. Storytelling, so there is a beginning, a small moment of discovery and a point to it. Demonstrations, so the audience sees the product doing what it promises. And dynamic editing, which keeps the pace up and holds attention without feeling rushed. How much of each I use depends on the product: a perfume asks for mood and imagery, a skincare serum asks for a clear demonstration, a makeup item asks to be seen on a face.

Fitness also appears among my niches, alongside beauty and lifestyle, so brands from wellness and active living are welcome too. Everything is made in Portuguese.

The value for a brand is creativity that still feels authentic. Plenty of beauty content looks alike; the point here is to give your product a recognisable way of being shown, while keeping the person on screen believable. A viewer should leave the video knowing what the product is, what it feels like and why it might suit them.

I publish on Instagram, and the format I offer is an unboxing video: one video, delivered in 5 days. Unboxing works well for beauty because the package, the texture, the scent and the first application all give moments worth showing. It is also a straightforward way to start working together.

The process is simple. Send me a brief with the product, the message and the tone you imagine, and say what should be left out. I will let you know if something is unclear, then film, edit and deliver within the 5 days. If something should be changed so it fits your brief better, tell me and we fix it together. Short, clear exchanges keep things moving and make the final video stronger.

If you represent a beauty, skincare, hair, makeup, perfume or lifestyle brand and want a video with some personality, I would be happy to hear from you.