Jurema

I'm Jurema, a UGC creator working from São Paulo, Brazil. The way I describe my job is simple: I connect brands with real consumers, spark desire for what they offer and guide the viewer from curiosity toward a decision. I think of a video as a short path with a beginning, a middle and a moment of choice, and my job is to make each step feel natural for the person walking it.

My focus is beauty, skincare and lifestyle, in Portuguese, for audiences in Brazil. These categories run on desire in a very specific way: people want to see texture, finish, the moment of use and how a product looks in a real setting before they want it. I pay attention to that sequence. I start with something that catches the eye, I show the product doing what it does, and I let the viewer picture it in their own routine.

Unboxing is the format I offer, and it matches my approach well, because desire often begins at the moment of opening. The package arriving, the first look, the first touch and the first honest reaction are all part of how people decide whether they want something. A well-made unboxing video turns that moment into a short story that the viewer can follow with curiosity. I deliver one in 5 days.

I publish on Instagram and TikTok, so the videos are shaped for vertical viewing and for the quick judgment that those feeds encourage. I keep the pacing lively without making the video frantic, and I leave room for the product to be clearly seen. I would rather keep the language simple and the energy honest, since viewers can tell very quickly when a performance feels forced.

When I collaborate with a brand, I like the brief to include the product, the audience and the feeling you want associated with it. I confirm what I understood, I film, and I send the result on the agreed date. I'm happy to take feedback and refine details. I'm open to working with brands that value natural, authentic content and that want a creator who thinks about the viewer's journey, not only the product shot.