Kellyane Sousa

I'm Kellyane Sousa, and I create UGC content in Juazeiro do Norte, Brazil. Beauty, skincare and lifestyle are my subjects, Instagram is where I share my work and Portuguese is the language I film in. I started from a simple conviction: the videos that stay with people are usually the plain ones, where a product appears the way it is genuinely used and nobody pretends it is something else.

Skincare is probably the best example of what I mean. It is made of small, repeated gestures, a few minutes in the morning or at the end of the day, and it only makes sense when you see how it fits into an actual routine. Beauty and lifestyle follow the same logic. A product matters because of what it does in daily life, so I try to show it in that setting: at hand, in use, with an honest reaction and no staged perfection. I like simple, genuine videos, and that is the standard I work to.

What a brand can expect from me is content with a calm, trustworthy tone. I don't speak in slogans. I explain what I see, show the product from angles that help a viewer understand it and keep the pace comfortable so the video is easy to follow on Instagram. For a company in beauty, skincare or lifestyle, this kind of video works well as authentic content for its audience, because it puts the product in the hands of someone who looks like the person watching.

I film in Portuguese, from Juazeiro do Norte, so I'm well placed to speak to a Brazilian audience in the words that audience actually uses. Instagram is my platform, which means my videos are designed for that feed: vertical, direct, with a clear beginning so the viewer understands quickly what they are looking at. I don't have published packages to describe here, so we would define the format together depending on what your campaign needs.

I'm available to work with brands that want authentic content for their audience. To start, send the brief, tell me about the product and describe who you are trying to reach. I will tell you honestly how I would approach it and what I would need from you, such as the product itself and any points you want the video to cover. We agree on the details first, and I stay in touch while I work, so there are no surprises when the video arrives.