Leticia

I'm Leticia and I create UGC content in Salvador, Brazil. Of everything I film, the part that sets me apart a little is the mix: beauty and lifestyle on one side, food on the other. I record in Portuguese and share my work on Instagram, and what ties it together is the idea that products belong to real moments, whether that is a face cream on the bathroom sink or something delicious on the table.

Food content asks for a particular kind of attention. A viewer wants to see the packaging, the colour, the texture when it is opened or poured, and the reaction of the person tasting it. I like filming those small steps in the order they happen, so the video feels like a real snack, breakfast or meal and not a styled photo shoot. Brands selling anything edible or drinkable can use that kind of footage to show what it is like to actually open the product and enjoy it at home.

The beauty and lifestyle side follows the same logic. I show products where people really use them: in daily care, in a tidy corner of the home, in a moment of the day that is easy to recognise. Videos like this tend to work well on Instagram because they look like something a friend might post, and a brand benefits from that familiarity without having to build an artificial scene.

My profile doesn't include fixed packages. When a brand writes to me, we agree on what the project needs: the number of videos, the type of content, whether the focus is food, beauty or a combination, and a delivery date that fits your calendar. That way a food launch and a skincare launch can each be handled in the way that suits them.

In practice, I ask for a brief with the product, the main message and what should be avoided. I film, I send the video, and if a detail doesn't match your request, you tell me and I make the correction. My communication is simple and respectful, and I like to keep things clear from the first message. I am available for partnerships with brands that look for authentic content in Portuguese, and I will give each product the same care I would want if I were the one buying it.