Luciane

I'm Luciane, a woman over 50 from São Paulo, Brazil. I am living, reinventing myself and showing that age has no expiration date. That sentence is not a slogan I picked for a profile, it is the way I look at my own life and the thread that runs through everything I film.

My content is about lifestyle, athleisure and reflections on self-esteem, freedom and the beauty of being who we are. In practice, that means I show clothes made for moving and living comfortably, I talk about how I feel in them, and I bring a calm, personal voice to topics that are often presented with a lot of noise. My niches are fitness, lifestyle and beauty, and in all three I speak to women who want to see someone like them: not a teenager in a perfect studio, but a woman who is still curious and still choosing how she wants to appear.

For a brand, this is a real advantage. Many products are aimed at women of my age group, yet a lot of advertising still shows them through a young face. When I present a piece of activewear, a skincare step or a beauty product, a viewer who is also over 50 sees herself in the situation, and that recognition is what makes people trust a recommendation. Younger viewers also respond to authenticity, so the message tends to travel beyond one age group.

I create content in Portuguese for Instagram and TikTok. I offer 1 UGC video with delivery in 5 days, a simple way to start. In the video I show the product in use, I share what I think of it with honesty and I connect it to the way I live, using a conversational tone that fits both platforms. If you would like a particular angle, such as comfort, confidence, daily routine or a special occasion, tell me and I will build around it.

Working with me is simple. I read your brief, I ask about anything unclear, I film on my own schedule and I deliver on the date we agreed. If you want a change, I take it as a normal part of the process and we sort it out kindly. I do not promise miracles from a product, because I think respect for the audience starts with telling the truth. If your brand values authenticity and wants a São Paulo creator who shows that beauty and freedom belong to every age, write to me and let's talk.