Marcy

I'm Marcy, I live in Santo André and I make videos about skincare, fashion, supplements and home products, from appliances to decor. That list sounds varied, but it has a common thread: these are things people use every day and usually have questions about before buying. My job is to answer those questions clearly, in the short and direct format of Instagram.

In terms of niches, I work in beauty, fashion and home. Beauty covers skin care and supplements, which many people tie to a wellbeing routine. In fashion, I present pieces and the way they look in use. At home, I talk about equipment that makes chores easier and decor items that change a room. This mix lets me serve brands from different segments without having to change my attitude: the principle is always to show the product honestly.

What a brand gets from me is clear, sincere content about its products. I would rather spend the length of a video showing what the product does in practice than repeat catalogue phrases. An appliance, for instance, calls for a demonstration of use; a decor item calls for seeing the effect in the space; a skincare product calls for an explanation of when and how to apply it. Each category has its own logic, and I adapt the filming to it.

The videos are made in Portuguese and published on Instagram. My format is 1 UGC video delivered in 5 days, a simple proposal for brands that want to start with a test or that need one specific video for a campaign. I am glad to talk with brands that want clear and honest content about their products, whether it is something new or something the public already knows, and I do not mind starting with a small project so we get to know each other.

To collaborate, send the brief with the product, the audience and the points that must appear. I confirm what I understood, clear up doubts before filming and deliver by the agreed date. If an adjustment is needed after delivery, we talk calmly to reach the right result. Objective communication and respect for what was agreed are the basis of how I work.