María Aparecida

I'm María Aparecida, a UGC creator based in Juazeiro do Norte, Brazil. If I had to describe my videos in a few words, I would say they are natural and easy to watch. I film in Portuguese, and I try to make every clip feel like something you might meet on your own feed and keep watching because nothing in it pushes. The product is the reason for the video, but the real situation around it is what keeps people there.

Beauty, skincare and fashion are my three territories. Beauty gives me the visual side: colours, textures, the moments of getting ready. Skincare lets me slow down and show a step-by-step that anyone can follow. Fashion is about how things look and feel when they are worn in normal life, not only in a posed picture. Together they let me work with brands that care about appearance and well-being, and speak to viewers who like to compare, discover and decide with confidence.

A brand working with me gets videos that show products in real situations: in a bathroom, in front of a mirror, on the way out of the house. I focus on honest content, which means I describe what I notice and avoid exaggerating. Viewers can tell when someone is overselling, and the videos that last are the ones where trust comes first. I film from Juazeiro do Norte in Portuguese, so the language and the setting feel familiar to Brazilian viewers.

You will find my work on Instagram, TikTok and YouTube, which means I am used to thinking about different video shapes, from short vertical clips to something a little more developed. I have not listed fixed packages on my profile, so the number of videos, the format and the timeline are things we decide together according to your goal and the platform where the content will live.

Brands looking for honest content are welcome to get in touch. A good start is a short brief: what the product is, who it speaks to, what you would like viewers to remember and what should not appear. I will tell you whether I think the idea fits my style, ask what I need to know, and keep you informed until delivery. I prefer to be clear and punctual than to promise something I cannot do well. If that sounds like the collaboration you want, I look forward to hearing from you.