Mayara Cardoso

I'm Mayara Cardoso, a UGC creator based in Sorocaba, Brazil. I make videos about beauty, lifestyle and skincare, and I work in two languages, English and Portuguese. My starting point is the plain way real people use things: no elaborate staging, just the product in hand and an explanation that is easy to follow.

Three subjects make up my work. Beauty is about the application and the visible result. Skincare is about the routine around a product: what goes before, what goes after, how it feels. Lifestyle is the wider context, the objects and habits that sit around those moments. I like moving between the three, because a brand rarely lives in just one box, and a skincare item often looks best when it is seen as part of a person's day. Whatever the subject, I keep the explanation grounded in what I can actually show on camera.

I publish on Instagram, TikTok and YouTube, and that is useful because each place has its own rhythm. On TikTok and Instagram, a fast and clear short video can do the job. YouTube leaves room for a slightly longer explanation when a product deserves a closer look. Knowing the three formats lets me think about where the video will live from the beginning, instead of cutting one file and hoping it fits everywhere.

For brands, the benefit is authenticity that is easy to see. I favour simple, honest videos in which a product is used the way anyone would use it, and I speak in English or Portuguese depending on who you want to reach. That makes it straightforward to serve a Brazilian audience and an English-speaking one with the same creator, without a change of tone between versions.

I have no fixed packages listed, so the number of videos and the delivery date are agreed project by project. I am available to work with brands that want authentic content for their audience. A short brief is enough to start: what the product is, who it is for and which platform matters most. I will confirm the plan, keep communication open during the work and send the finished video ready for your review. If something needs adjusting, tell me plainly and we will fix it together without fuss.