Mell Meneguelo

I'm Mel, from Hortolândia, Brazil, and I create authentic UGC content, in a natural way, that connects with the audience. I also show my daily routine, and that is where I feel my work does best: in simple scenes, with no staged set, where the product appears in the middle of real life and not as a shop-window piece.

My topics are beauty, skincare and fashion. In beauty and skincare, I like to show how the product fits into the routine, in what order it is used and how the skin or the look turns out afterwards, with the light conversation of someone sharing a tip. In fashion the idea is the same: show the piece being worn, say what I thought of it and let the viewer imagine how it would look in their own day. I prefer to tell what is true in my experience rather than exaggerate.

For a brand, what I bring is naturalness. Content that feels like a recommendation from someone close tends to be received with more trust than a traditional ad, and that is the kind of connection I try to build in every video. I film in Portuguese, speaking the way I speak every day, with no memorised phrases, so Brazilian audiences feel at home. I don't promise a perfect performance: I promise attention to what the brand wants to say and an honest conversation with the viewer. If the product is good, naturalness is enough to show it, and if there is a point the audience needs to know, I bring it in at the right moment in the video, without rushing.

I publish on Instagram and offer 1 UGC video delivered in 5 days. It works well for anyone who wants to test a collaboration, give a product a fresh face or have supporting content during a campaign, without waiting long for the material.

If you'd like to talk, the best step is to send me your brief with the product, the audience and what must not be missing from the video. If anything stays open, I ask before filming, and I deliver within the agreed deadline. If your beauty, skincare or fashion brand wants content that is natural, close and true to everyday life, let's talk.