Najulya

I'm Najulya, and I create content about beauty and lifestyle from Montes Claros, Brazil. Those are the two themes at the centre of my profile, and around them I also talk about skincare and fashion. I post on Instagram and TikTok, always in Portuguese, and what I enjoy most is presenting a product the way I would show it to someone close to me.

Beauty and lifestyle sit naturally together in what I do. A product is rarely used alone: it goes into a bag, onto a shelf, into a morning or an evening, next to a piece of clothing or a habit. So I like to film beauty items inside their context, and to mention skincare or fashion when they belong in the picture. The content stays varied, and it keeps a thread that viewers can follow from one video to the next.

What I offer brands is simplicity. I don't try to turn a video into a show. I try to make it clear, pleasant and natural, so the person watching understands what the product is and can imagine using it. Because I speak Portuguese and post in Brazil's most used social spaces for this kind of content, my videos suit brands who want to talk to a Portuguese-speaking audience in a relaxed tone.

The format I offer is the unboxing video: one video delivered in 5 days. It is a straightforward way to show a product from the moment it arrives, with the first look at the packaging, what is inside and the first impression. It works well when the discovery itself is part of the appeal, and it gives you a short, usable piece of content without a heavy production process.

I'm open to collaborating with brands that value natural, authentic content. If that is what you are looking for, send me your brief and tell me what you would like the video to focus on. I will confirm the plan before filming, keep communication simple and deliver on the date we agree. If you want to adjust something after seeing the video, tell me and we will sort it out calmly together. I prefer a short, well thought out video to a long one that loses attention, so I take care of the opening, the order of what is shown and the closing, keeping every second useful for the person who is watching.