Pilar Portell

I'm Pilar Portell, a UGC creator based in Ciudad Autonoma de Buenos Aires, Argentina. I make content about beauty, fashion and fitness and share it on Instagram and TikTok. I film in English and Spanish, which means I can speak to two large audiences from the same place, and I decide with the brand which language suits each video.

The idea that guides my work is a simple one. Turn everyday moments into content that is clear and honest, and the result feels real without any effort to make it look that way. A morning routine, a workout bag, an outfit chosen before leaving the house: these are the kinds of moments I like to build videos around, because the viewer already knows them and does not have to be taught how to see them.

Beauty videos from me tend to be about the process: what the product is, how it goes on, what the finish looks like and who might like it. In fashion, I think about fit, movement and how a piece works with the rest of a wardrobe, not only how it looks in a single frame. Fitness is the part where I am most careful to be accurate, so I show what the item is and how it is used, and I avoid promises about results that a video cannot prove. Across all three, I keep the language plain.

The two languages are a real advantage for a brand. If your product sells to Spanish-speaking customers in Argentina and elsewhere, I can speak to them in their own words. If you are reaching English-speaking customers, I can film in English and keep the same natural tone. If you want to compare both, we can talk about making a version in each. Everything is made with Instagram and TikTok in mind, so I open with the point and keep the product clearly visible.

I am open to collaborations with brands looking for natural videos that connect with people. There are no fixed packages on my profile, so tell me what you need, how many videos, in which language and by when, and we will agree a plan. I read each brief with care, I ask when something is unclear and I keep you in the loop until the video is delivered.