Rádyi

I'm RÁDYI, an entrepreneur, hairdresser, colorist, educator and content creator from Taquaritinga, in the state of São Paulo, Brazil. My daily work happens in beauty, hair care, fashion, accessories and lifestyle, and that is the territory I bring to UGC. I produce UGC videos, reviews, tutorials and campaigns with a premium look, creativity and authentic storytelling.

My background in hair is what sets my approach apart. Someone who colors and cuts hair, and who also teaches, learns to explain things step by step and to show a result without exaggerating. When I film a hair product, I can talk about how it behaves, what it is for and what a person should expect, with the confidence of someone who works with hair as a profession. The same attention to detail goes into fashion and accessories, where a piece only comes alive when it is seen on a real person and styled with intention. Under the wellness and lifestyle themes, I connect these products to the routine around them.

What I aim for is to connect brands with their audience, spark desire and turn content into sales opportunities. I try to do that without losing the human side: the video has a polished, premium look, but the voice stays that of a real person talking about something he actually uses. Reviews, tutorials and campaign pieces each have a different job. A review helps someone decide, a tutorial removes doubts about how to use the product, and a campaign piece builds a mood around the brand.

I publish on Instagram, TikTok and YouTube, so a piece can be shaped for a quick vertical feed or for a longer format where I have room to explain. I film in Portuguese. My starting offer is 1 UGC video with delivery in 5 days, which is a practical way to see how my style fits your product before planning something bigger.

In a collaboration I like to understand the brand first: what it sells, who buys it, what tone it uses and what it wants people to do after watching. With that clear, I plan the idea, film and deliver on the agreed date. If something needs adjusting, I listen, adapt and resubmit with care, because the final result has to look good for both of us. If you work in beauty, hair care, fashion or lifestyle and want a creator from Taquaritinga who brings creativity and a professional eye, write to me and let's talk about your campaign.