rash.edits.uae

I'm rash.edits.uae, a UGC creator based in Dubai, United Arab Emirates. My own profile line is just three words: food, skincare, lifestyle. I'd rather keep it that way and let the videos explain the rest. Beauty is where most of my attention goes, and I film everything in English.

Food and skincare may sound like an odd pair, but they share something useful for brands: both are about what people put in or on their bodies, and both are judged by the senses. A food video has to make you see texture and imagine taste. A skincare video has to make you see a surface and imagine how it feels. I approach both the same way, with clear shots, steady framing and a focus on the product doing its job in a real setting.

Lifestyle is the thread that connects them. A serum sits next to a morning coffee; a snack belongs to an afternoon at home. I like placing products inside a day, so the viewer sees the moment of use instead of an isolated packshot. Dubai is my base, which gives me an international audience and a wide mix of food and beauty habits around me, a good backdrop for this kind of work. That variety keeps my eye open for how real people actually eat, cook and look after their skin, which is what I try to bring into every video.

My work is shared on Instagram, so vertical video is my natural format, from short product moments to slower routines. The goal is always clear, natural footage that helps a brand show its product in real life. My profile has no fixed packages listed yet, so the number of videos and the delivery time are things we can set together according to your launch or campaign.

In practice, I start from your brief: the product, the audience and what you want people to remember. I record in English, send the videos for review and apply reasonable changes. I like straightforward communication, so you always know what is happening at each step. If you are a food, skincare or beauty brand looking for an English-speaking creator in Dubai, send me your idea and we can shape it from there.