Rhayssa Felicio

I'm Rhayssa Felicio, and I create UGC content in São Paulo, Brazil. I film in Portuguese about beauty, skincare and e-commerce, and you can find me on Instagram. I like natural videos that sit close to daily life, the kind where the product shows up in real use and not behind a shop window.

People who buy online cannot touch what they are ordering, so they need something that stands in for it: a person showing the packaging, the texture and the way it is used. That is why e-commerce fits so well with beauty and skincare in my content. I hold the product in my hands, explain what it is for in simple words and make it clear what someone will find when they open the box.

For a brand, the benefit is a video that feels like it comes from a real person and that can be used in several places: an ad, a product page, stories, an organic post. I live in São Paulo and I film in Portuguese, so I speak to a Brazilian audience directly, without translation and without a campaign voice.

Instagram is my main channel, which is why I think in vertical format, with a clear opening and a light rhythm. I can adjust length, framing and tone to the brief: a quick demonstration, a skincare routine, a spoken first impression or a simple unboxing of an order.

In a partnership, I like to start with a clear briefing: what the product is, who it is for, what the brand wants the audience to understand and what cannot appear. If something stays open, I ask before filming. I keep the conversation going during the process, deliver material that is ready to use and talk through adjustments when they are needed. I am available for collaborations with brands looking for authentic content, and I prefer an honest video that suits your product to something generic. If your catalogue lives online and your customers want to see the product before they click buy, that is the kind of work I enjoy most. I also pay attention to the details a shopper looks for before buying: the size of the item in the hand, how the lid opens, what the label says and how the product looks next to everyday objects. Showing these small things calmly, without rushing, answers questions before they are asked and gives your page and your ads more honest material to work with.