Rubia Gonçalves

I'm Rubia Gonçalves, a UGC creator working from Palma, in Brazil. Beauty, food and fashion are the themes I cover, and I publish on Instagram and TikTok. I film in Portuguese, the language I use to talk to my audience, so what I say sounds like a conversation rather than a pitch.

My taste in videos is simple and genuine. I like the moment when a product appears exactly the way people really use it: a makeup product on a bathroom shelf, an ingredient on the kitchen counter, a piece of clothing worn on an ordinary outing. Nothing needs to be dramatic. If the video is clear, honest and pleasant, the viewer can form their own opinion, and that is far more convincing than a loud promise.

These three themes fit together better than they might seem. Beauty and fashion both begin with how someone wants to feel when they leave the house. Food belongs to the same rhythm of the day, with meals, snacks and little rituals. Having all three in my work lets me adapt to a range of brands without changing my way of speaking. Whether I'm showing a lip product, a recipe ingredient or an outfit, the guiding idea stays the same: show it as it is, in a real context, and let it speak.

For a brand, the value is authentic content for its audience. You get a creator who is willing to learn the product, think about how a person would genuinely use it and film it in a way that fits Instagram and TikTok. The result is a video that feels like it comes from someone in the viewer's own world, which tends to make a brand's message easier to trust. I keep things straightforward and avoid anything that would feel forced to the people watching.

I'm available to work with brands that want this kind of content. When you get in touch, it helps me to know what the product is, who you are speaking to, what you would like highlighted and which platform the video is intended for. I'll tell you honestly how I would approach it, we'll settle the details together, and I'll stay in contact while I make it. I believe good collaborations come from clear messages, mutual respect and a product shown without tricks.