Ruby Produções

I'm Ruby Produções, a UGC creator based in Santa Cruz, RJ, Brazil. Beauty, tech and home are the three areas I make videos about, and I film everything in Portuguese. My starting point is content that feels natural and close to everyday life, which sounds obvious but is surprisingly rare in advertising, where things often look far more polished than the lives of the people watching.

The three areas I work in share one thing: they are all about objects that people keep within reach. A beauty product sits next to a mirror. A tech gadget gets plugged in, charged or carried around. Something for the home ends up on a shelf, in a kitchen or in the corner of a room that gets used every day. Because of that, I find it easy to place each of them where they belong, in the middle of normal life. I like simple, genuine videos where the product is shown the way people really use it, with no unnatural poses and no script that sounds memorised.

What I can do for a brand is turn that simplicity into something useful. With tech, I like to explain in everyday words what a product does and what it is like to use, so a viewer who isn't a specialist still understands the point. With beauty, I show the product in an ordinary routine and let the result speak. With home products, I place them in a real space so it is easy to imagine them in one's own. In each case the aim is the same: a video that is easy to follow and feels credible.

I work from Santa Cruz, in the state of Rio de Janeiro, and I speak to audiences in Portuguese, so I'm a natural fit for brands looking for a Brazilian voice. I haven't set up fixed formats to list here, which gives us room to decide together what the project needs, whether that is one demonstration or several short videos around the same product.

I'm available to work with brands that want authentic content for their audience. Share your brief, tell me about the product and who it is for, and I'll answer with my ideas and the questions I need answered. I prefer to agree on the details before filming, keep in touch while I work and deliver something that reflects what was discussed. Honest, practical and easy to use: that is the kind of content I want to hand over.