Rubyzita
Beauty·Santa Cruz RJ·New profile
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I'm Rubyzita, a UGC creator based in Santa Cruz, RJ, Brazil. I make videos about beauty, home and tech, I film in Portuguese and I post on Instagram and TikTok. When I think about what I want my videos to do, it comes down to one idea: take a moment from an ordinary day and present it so clearly and honestly that it feels real to anyone who watches.
Instagram and TikTok are where most people now discover products, and they reward videos that get to the point quickly. I keep that in mind in everything I make. A video about a beauty item should show the item and the habit around it. A video about something for the home should show the space it lives in. A video about tech should show how it fits into a normal day, not only what is written on the box. Across all three topics, the goal is for the viewer to leave with a clear picture and a genuine impression.
Beauty, home and tech might seem unrelated, yet they overlap in daily routines. People get ready in the morning, set up a corner of their home and use gadgets throughout the day, often within the same hour. That overlap is useful to a brand, because it means I can speak naturally about a product in any of these categories without sounding like I'm stepping outside my world. My content is built to be believable, not to sound like a presentation.
I'm open to collaborations with brands looking for natural videos that connect with people. If you work in beauty, in home products or in technology and want a Brazilian voice speaking Portuguese, I'd be glad to hear from you. There is no complicated process on my side: you describe the product and the audience, I think about how to film it, and we talk through the idea so that it fits what you have in mind.
I like collaborations that feel easy. That means asking questions early, saying clearly what I can and cannot do and keeping you informed while the video is being made. If after watching the video you would like a detail changed, tell me directly and we will look at it together. My aim is to give you a piece of content that is clear, honest and ready to use, made by someone in Santa Cruz who takes the time to get the small things right.
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