Sasha Siqueira

I make content about the home: organisation, cleaning and stocking up on groceries. That is where I started, and it is the territory I know best. Showing a cupboard being sorted, a surface being cleaned or a shopping trip being put away is the kind of scene that anyone who runs a household recognises at once, and that recognition is exactly what I like to build my videos on.

I don't want to stop there. I also plan to make makeup content and to work more with beauty and fashion, and I have a focus on fitness content as well, along with other topics. My niches today are home, food and fitness, and I see them as one connected routine: the kitchen and the pantry, the training session, the tidy room afterwards. I film in Portuguese from Florianópolis, Brazil, and I like to keep the language light and direct so anyone can follow without effort.

For a brand, I offer a practical way of showing a product in the middle of real tasks. A cleaning product is seen working on an actual surface, a storage item is seen holding actual things, a food product is seen in the pantry or on the plate. That makes it easier for viewers to understand what the product does and whether it fits their own home. Because I am widening my range to beauty and fashion, brands from those areas are also welcome to talk with me about what we could do together.

I share my work on Instagram, TikTok and YouTube. That gives me room for short vertical clips and also for something a bit longer when a topic needs more explanation, such as a full organisation routine or a stock-up that has several steps. The number of videos, the format and the delivery date are agreed with the brand project by project.

I like to start by understanding the brief: what the product is, who it is for and which moments of the day it belongs to. Then I propose how to film it, keeping the explanation clear and the product in view. I'm happy to adapt the content to the brand, to talk through any adjustment and to keep communication simple until the material is delivered. If the brand prefers, I can suggest more than one scene idea before filming, so we can choose together the one that shows the product best.