Serapinha

I'm Serapinha, and I create content about fashion, makeup, perfume, home and decor, hair products, skincare, fitness and even pets, a dog in my case. I am based in Salvador, Brazil. The list is long on purpose: I do not tie myself to a single niche, and that is part of how I like to create.

In fashion and makeup, I show how to wear and combine things. With perfume, I talk about what can be told about a scent through the bottle, the occasion where it makes sense and the memory it brings. In home and decor, I like to see the object in its place, on the shelf, on the table, in the living room. With hair products and skincare, the routine is at the centre. In fitness, the focus is the habit of looking after yourself, and with pets, my dog appears in the video with affection and good humour.

A brand that sells more than one type of product, or that needs different points of view, finds in me someone who moves easily between categories. I keep a natural, friendly tone in all of them, so the audience does not feel the shift from a lipstick to a candle to a dog treat. The product is always shown in a real moment, used and explained simply, as if I were telling a friend about something I found.

I film in Portuguese and in Spanish, which opens the door to speaking with Portuguese-speaking and Spanish-speaking audiences. I publish on Instagram. My package is a set of 3 UGC videos delivered in 7 days. Three videos make it possible to show the product from different angles, test messages or vary the setting, for example one version focused on use, another on details and another on how it fits into daily life.

When we work together, I begin with your brief and ask what I need to know about the product, the audience and what you want to highlight. I suggest how to use the three videos, I keep communication clear while I work and I deliver on the date we agreed. I welcome your comments and I am glad to adjust, because I want the set to feel consistent and ready to use. If your brand spans home, beauty, fashion or pets, let's talk.