Sthefany Castro

I'm Sthefany Castro, a UGC creator based in Eusébio, in Brazil. I like to let the videos do the talking, and I bring the everyday setting of my own surroundings into them, which keeps the result grounded and believable. My work sits between three worlds that overlap more than people think: beauty, lifestyle and fashion.

In beauty, I am interested in how a product fits into a real routine: the texture, the application, the moment of the day when it makes sense. In fashion, I think about how pieces look when someone actually wears them, not only when they are posed. Lifestyle ties the two together, because a product always lands in somebody's day, and showing that context helps a viewer picture themselves using it. I would rather show one product honestly in a few well-chosen seconds than list ten features nobody remembers.

One practical strength is language. I create in both Portuguese and English, so a brand can reach Brazilian viewers directly and an English-speaking audience too, from the same creator and with the same tone of voice. If your campaign runs in both markets, that saves you the work of finding and briefing two separate people, and it keeps the look and pacing consistent whichever language the viewer hears.

I publish on Instagram, TikTok and YouTube, so I am used to thinking about how a video behaves on each platform: the pace of TikTok, the polish of a Reel, the patience of a longer YouTube format. My offer is a 30-second Reel, one video, delivered in 5 days. It is a clear format, easy to plan around, and ready for brands to use in their campaigns.

Collaboration starts with your brief. Tell me the product, the audience and the message that matters, and I will adapt the content to your brand instead of pushing my own template onto it. I keep you updated during the process and I am happy to talk through details before I start filming, so the video you receive is the one you imagined. If something in the first version does not match what you had in mind, say so and we will work out how to fix it together, calmly. I would rather spend an extra message clarifying than deliver something you cannot use.