TassiaVitoria

My name is Tassia, I'm 35, I'm married and I have two children: a 5-year-old girl and a 5-month-old boy. I live in Porto Alegre and I have always enjoyed recording videos for social media, telling a little about my routine or recommending products and services I bought. Content, for me, began as a natural habit and gradually took the shape of work.

Today I record mainly for TikTok, and I also post about my routine and about motherhood on Instagram. This means brands find in me someone who speaks from inside the real life of a home with small children, with tight schedules, bottles, play and everything that comes with it. My subjects are beauty, parenting and food, three topics that meet constantly in a family's day.

The value for a brand lies in the credibility of lived experience. When I recommend a product, I speak as someone who bought it, tried it and has an opinion, and that way of speaking tends to be well received by people following a similar routine. I can show a personal-care item in the middle of the rush, a product that helps someone with a baby, or something from the kitchen and mealtimes that joins the family meal. The goal is that viewers understand what it is for and can picture themselves using it.

My format is the 30-second UGC product video, delivered in 5 days. Thirty seconds is a good size for the two networks where I publish: enough to introduce the product, show it in use and close with a sincere impression without tiring the viewer. It is a clear package, easy to book, and it works both for those who want to test and for those who need a specific video.

In a collaboration, I like to receive the full brief and to know what the brand expects from the video. I assess whether the product fits my routine and my audience, and I say so frankly if it does not. I film in the moments possible between caring for my family, deliver within the agreed deadline and stay available for any adjustment. I value partnerships based on respect and direct conversation.