Thais Fonseca

I'm Thais Fonseca and I create UGC content in São José das Missões, Brazil. I make videos in Portuguese about beauty, lifestyle and parenting, and I post them on Instagram and TikTok. I would sum up my approach in one phrase: close to the everyday. I want the person watching to recognise the situation before they even notice that a brand is involved.

Parenting is a topic where trust counts for a lot. Parents look at products with questions: is it practical, is it easy to handle, does it fit into a busy routine? I bring that practical view to the videos by showing the product in use, talking about what stands out and keeping a calm, unhurried tone. I do not make health or safety claims that I cannot back up, and I would rather describe what I see than promise a result. I also try to leave room for the unpredictable pace of daily life, with its interruptions and improvisations, instead of pretending every scene is calm and perfectly tidy. That honesty keeps a video credible for the parents who watch it.

Beauty and lifestyle give the rest of my content its variety. A cosmetic can sit inside a short morning routine; a household or personal item can appear in the middle of a normal day. Working on two platforms lets me adapt: Instagram for slightly more composed videos and TikTok for quicker, more spontaneous ones. Either way the language is natural Portuguese, with no stiff advertising phrases.

For a brand, the value is content that looks like an honest recommendation from a person with an ordinary life. It can be used in ads, on product pages or in organic posts, and it feels at home next to what real users publish. Since I don't publish fixed packages, we set the number of videos, the type of content and the delivery date together, according to what your campaign needs.

Our work would begin with a brief: the product, the audience, the message and any limits. I film following it, deliver the video, and take care of adjustments if something is off. I keep communication clear and friendly, and I am available for collaborations with brands that want authentic content about beauty, lifestyle or parenting.