Vitória Martins

I'm Vitória Martins, a UGC creator from Uberlândia, Brazil, and my starting point is a simple belief: beauty, self-care and self-esteem belong together. A product is more than something you apply. It can be part of how a person feels when she looks in the mirror. That idea guides what I choose to show and how I talk about it, always in a tone that is warm, calm and close to the viewer, never loud or pushy.

The content I make is authentic, creative and natural. In practice, that means I show products in a practical way, close to real life: how you open them, how much you need, where they fit in an ordinary routine, how they feel on the skin. I avoid dramatic effects and heavy editing tricks, because people notice when something looks too perfect to be true. Creative, for me, means finding a fresh angle on a product, not hiding it behind decoration.

My topics are beauty, skincare and lifestyle. Beauty and skincare are where I feel most at home, and lifestyle gives them a setting: the small daily moments where a product either earns its place or doesn't. Living in Uberlândia, I speak to a Brazilian audience in everyday Portuguese, with the expressions people really use, instead of formal advertising language. That closeness helps a viewer feel that the video is a recommendation from someone like them.

For a brand, this approach brings content that explains a product without lecturing and sells without shouting. I publish on Instagram and TikTok, two places where short, honest videos travel well, and my current package is one UGC video delivered in 5 days. It suits brands that want to test the format, refresh their content library or put a new product in front of people quickly. I'm open to working with brands on videos that fit their products and audience.

When we work together, I like things to be clear from the start. Tell me about your product, who it is for and the points you want to be sure come across, and I will read your brief carefully before filming. I stay in touch while I work, deliver within the 5 days, and if you want something adjusted after watching, we will talk about it calmly and find the best way forward. Respect for your brand and for your audience always comes first.