A week of itsu lunches and a freezer-shelf dinner
Food · United Kingdom · Video in English · 1 deliverable
The mission
A creator could propose a short video that mixes the shop side of itsu with its grocery range: a lunch picked up fresh, then a dinner built from the pantry and freezer items the brand lists, such as miso soup, gyoza or noodles. No single product is named.
What to film
Midday pickup
A hand reaches for a lunch in a shop and the creator walks back to the desk with it.
Evening at home
A pan on the stove, miso soup in a cup and gyoza coming out of the freezer.
Table shot
Both meals side by side at the end, with one line on which one was easier to enjoy.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | English |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
Make an offer
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Frequently asked questions
Does the video need to name the products?
No. The idea is at brand level and can speak about the shops and the grocery shelf in general.
How do I make the cooking part look good on camera?
Film from above, keep the sound of the pan, and let steam show. Skip any step that is not part of preparing the dish.
Is it fine to compare lunch and dinner?
Yes, as a personal impression of how the two moments differ. Avoid ranking itsu against other food brands.
