itsu
Asian inspired food made fresh every day, plus a grocery range
Open UGC offers at itsu
About itsu
itsu makes Asian inspired food fresh every day in 77 shops, and also has a growing cupboard of grocery products: miso soups, frozen gyoza, rice cakes, crispy seaweed thins, noodles and more. The brand trades in the UK. Lunch-break videos and pantry-shelf videos both fit it naturally.
What UGC content works for a brand like itsu
| Angle | What the video shows |
|---|---|
| Lunch run | The creator walks into a shop at midday, picks a meal and eats it back at the desk, narrating each bite. |
| Gyoza night in | Frozen gyoza cooked at home from freezer to plate, with the pan sizzle kept in the sound. |
| Snack drawer check | Rice cakes and crispy seaweed thins are opened and tasted one after the other, with a quick verdict for each. |
