A technique video built on a Ricardo recipe
Food · Canada · Video in English · 1 deliverable
The mission
A creator could propose to Ricardo a short video that takes one recipe from the site and focuses on a single kitchen technique inside it. The video teaches the gesture first, then shows the dish it leads to.
What to film
First 3 seconds
The finished dish sits on the table, then a cut to the raw ingredients.
Middle of the video
One technique is filmed in close-up, slowly, with a spoken tip over it.
Last 5 seconds
The plate is served and the first bite is taken on camera.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | English |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
Make an offer
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Frequently asked questions
Why focus on one technique instead of the whole recipe?
A single gesture fits a short vertical video and mirrors the technique tips the brand shares in video.
Where do the recipes come from?
From the Ricardo site, which publishes recipes and menus.
Should the creator credit the recipe?
Yes, naming the source of the recipe keeps the video honest and easy to follow.
