City Lips® Sugar Plum: a shade swatch video
Beauty · United States · Video in English · 1 deliverable
The mission
A creator could pitch a short video on City Lips® Sugar Plum: apply it in daylight, show the color on the lips from a few angles and say which outfits or occasions it would go with. A simple close-up format.
What to film
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | English |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
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Frequently asked questions
How do I show the Sugar Plum color accurately?
Film next to a window rather than under a ring light, hold the phone steady and skip filters. Daylight is the closest to what a viewer would see in a mirror.
Can I compare Sugar Plum with the other City Lips® shades?
A short side-by-side is fine, since the catalogue lists more shades in the same line. Keep the spotlight on Sugar Plum and mention the others only in passing.
Which looks go well with a plum lip in a video?
Use what you really wear: a knit, a coat, an evening outfit. Naming the occasion gives the color a context without needing to promise anything.
