Commissioning creator video in Belgium
Every campaign here carries a decision no other market forces: how many languages it exists in, and whether they are translations of each other or separate pieces. That single choice sets the budget, the shoot day and the approval chain, and getting it wrong is why so many Belgian campaigns cost twice what they should and land in neither market.
5 guides
Belgium Runs on Two Calendars
Ask a Belgian marketing team when the school holidays start and watch them ask you which ones. Your single national campaign has a problem.
Somewhere in Your Company There Are Two Briefs
One written in Antwerp, one in Brussels, for the same campaign. Some of that duplication is necessary and most of it is not.
The One UGC Brief Marketing Does Not Pay For
Hiring content is bought by a different department, judged by a different metric, and it answers three questions a job ad structurally cannot.
The Owner Wants to Be in the Video
Your instinct is to say no. In a country full of owner run businesses, that instinct costs you the one thing a competitor cannot copy.
Three languages do not cost three times as much
The shoot barely changes, the edit genuinely doubles, and the real cost is somewhere nobody budgets for: every language adds an approver.