Editorial team

Two desks write the UGC MATCH guides: one for creators, one for brands. Both sign under a pen name, and neither claims a credential a reader could not check.

• LD
  Léna Duarte

  Creator desk editor

  Rates, invoicing and status, portfolio, finding clients, contracts and usage rights.

• MA
  Marc Aubert

  Brand desk editor

  Briefs, budgets and usage rights, casting, paid distribution, measurement, sector playbooks.

This is a pen name for the UGC MATCH editorial desk, not a private individual. How these guides are written, sourced and corrected is set out in our editorial policy