A well built package does half the negotiation on its own. If the client understands in ten seconds what they receive, they do not ask for a discount, they ask for a date.
The three tiers that work
Basic
One video, one hook variant, one revision, organic rights on the brand's channels for six months. This is the tier that gets you tried.
Standard
Three videos, two variants each, two revisions, same rights. Lower price per video than the basic tier: this is the one you want to sell, and it should be built to look like the obvious choice.
Extended
Five or six videos, multiple variants, subtitles, ad rights included for a defined period. This serves brands testing in advertising.
The add ons that raise the ticket
- Ad rights, the most important line of all.
- Extra hook variants, little work and high value for anyone running ads.
- Subtitles in another language, useful for brands selling abroad too.
- Fast delivery, with a stated surcharge.
- Horizontal format alongside vertical.
The mistake that caps your price
Including everything in the basic tier to look competitive. If ad rights and variants are already in, you have nothing left to sell the returning client, and your price stays flat forever. A basic tier should be deliberately bare.
How to write them
In lines, not paragraphs. Number of videos, number of variants, revisions, rights, timing, price. Buyers compare packages quickly, and long copy loses to a list.
Keep reading
- How to Build a UGC Portfolio in Italy
- Scripts and Hooks That Work in Italy
- The Mistakes That Cost UGC Creators Money in Italy
- How to Write a UGC Brief That Works in Italy
- The complete UGC guide for Italy
Frequently asked questions
How many tiers do I need?
Three. One gives nothing to compare, five confuse.
Which tier should I sell?
The middle one, built to look obvious.
Should rights be included?
Only in the top tier, never in the basic one.
How should a package be written?
In short lines, not paragraphs.
