In Italy the portfolio matters more than elsewhere, for one precise reason: the market is full of generalist profiles, so a focused portfolio stands out immediately.
Three to six videos, no more
Whoever is selecting watches the first thirty seconds of the first video and decides. Four excellent videos are worth more than ten mediocre ones. Put the best one first.
What to shoot
Cover the formats Italian brands ask for most:
- A 30 second testimonial to camera: the best selling format, it has to be there.
- An unboxing, in high demand from ecommerce.
- A demo with close-ups, which shows your technical ability.
- Optionally a format without your face, which widens the clients you can reach.
Use products you already own. These are sample videos: nobody commissioned them, and that is normal practice as long as you do not imply an official collaboration.
The rule that changes everything: the niche
Two out of three videos in the category you want to cover. A portfolio that is entirely beauty convinces a beauty brand far more than ten videos spread across six sectors.
It is the strongest lever in the Italian market, because most creators stay generalist and become indistinguishable.
What makes it professional
- Clean audio. The first cause of rejection.
- A strong hook in the first 3 seconds on at least one video.
- Correct captions, proofread, centred.
- No watermark, no copyrighted music.
- One line of context per video: niche, format, angle.
How it evolves
Replace sample videos with real work as you get it, asking the brand for permission at delivery. Many agree. A portfolio made of paid work justifies higher rates.
Keep reading
- How to Build UGC Packages That Sell in Italy
- Working With Foreign Clients From Italy
- How to Get Found by Brands Instead of Chasing Them in Italy
- UGC for Kids and Family Brands in Italy
- The complete UGC guide for Italy
Create your free creator profile →
Frequently asked questions
How many videos do you need?
Three to six. Four excellent ones beat ten mediocre ones.
Can you use well known brands?
Yes, if they are products you own and you do not suggest a partnership.
Do you need to show your face?
At least one video to camera opens more doors, because the testimonial is the most requested format.
Does a profile replace a portfolio?
Yes, if it holds featured videos, a description and packages with prices.
