Outreach works in Italy, on three conditions: target the right brands, write short, and write at the right moment in the year.
Where to find them
| Channel | What it gets you |
|---|---|
| In ad libraries | The platforms' ad libraries show who is advertising right now. Those are the clients with an active budget, and the easiest to convince because they already know the format. |
| On selling marketplaces | Where Italian merchants with many products need video at volume. |
| At trade fairs | Before and after. Exhibitors have communication budget concentrated around those dates. |
| At local agencies | Often more reachable than brands and with more recurring volume. |
The message that gets a reply
Four lines, no more:
Hello,
I saw your campaign for [product].
I am a UGC creator, I shoot vertical videos for brands like yours.
Two examples: [link]
I can shoot a 30 second testimonial, delivered in 5 days, [price] euros.
One link, one price, one proposal. A single follow up after five days, then move on.
The right moment
In Italy the calendar matters more than elsewhere. Avoid August, when much of the country's business is paused, and the second half of December. The best windows are January and February, when annual budgets unlock, and September, at the restart.
Trade fairs are the other window: contacting exhibitors four to six weeks ahead gets more replies than writing during the event.
What not to do
Writing formally and at length, attaching heavy files, proposing "collaborations" without a price, sending the same message to a hundred brands without changing the first line. That line, and only that line, makes the difference.
Keep reading
- How to Apply to UGC Briefs in Italy Without Wasting Time
- How to Choose Your UGC Niche in Italy
- Getting Comfortable on Camera for UGC in Italy
- Hiring Through a Marketplace or Contacting Creators Directly in Italy
- The complete UGC guide for Italy
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Frequently asked questions
How many replies should you expect?
Few in proportion. Twenty or thirty targeted approaches to get one or two conversations is normal.
Write to the owner or to marketing?
The owner in small companies, marketing in mid sized ones.
When should you not write?
August and the second half of December.
Should you follow up repeatedly?
One reminder after five days. Beyond that it damages your reputation.
