A product page in Canada has to answer a question most pages ignore: how does this reach somebody who does not live within two hours of Toronto. Video answers it faster than a shipping table.

Where the video sits

High on the page, next to the buy button, before the gallery and before the brand story. Under thirty seconds, muted with captions, because a large share of visitors will never turn sound on. Everything that matters has to be understandable by reading.

Shipping is the Canadian objection

Cost, delay to the Prairies or the Atlantic, whether it ships north at all, and what happens with customs if the warehouse is American. Those questions decide sales outside the largest cities and almost no product page answers them in video.

The size and use sequence

The product next to a familiar object, in a hand, in use. Measurements said out loud. What is included and what is not. That sequence removes more returns than any rewrite of the description, and it costs one extra minute of filming.

The French page needs the French video

If the site serves Quebec, the product page video is part of the advertising that has to exist in French. Subtitles on an English video are a fragile answer. Plan the French version when you plan the English one.

What loses the sale

A ninety second video that opens on a logo. Autoplay with sound. A page that takes four seconds to load because the video is not compressed. And the classic, a video that shows a product beautifully while never answering whether it ships to the buyer's province.

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Frequently asked questions

Where should the video sit?

High on the page, next to the buy button.

What is the Canadian objection?

Shipping cost and delay outside the big cities.

Do subtitles satisfy the French requirement?

They are fragile, a real French video is safer.

What loses the sale most?

A slow page and an unanswered shipping question.