The first clients in Germany rarely come from large brands. They come from companies already using vertical video that do not yet have a regular supplier.

Who answers first

  • Small and mid sized onlineshops already advertising on Meta or TikTok. Active budget, ongoing need, short decision paths.
  • The Mittelstand, which discovered social media late: solid budgets, little competition for them, and a decision maker who is directly reachable.
  • Small agencies, looking for reliable suppliers and bringing volume all year.
  • Companies hiring, which need recruitment videos and can barely find anyone offering them.

Who rarely answers: corporations with multi stage approvals, and brands that do not advertise at all.

What to send

A short, factual message: one line referencing their live campaign, two sample videos from their category, a price, a delivery date. No long cover letter, no superlatives.

In Germany restraint reads as more professional than enthusiasm. "I can deliver a 30 second testimonial in five working days, 150 euros net, one revision included" convinces more than three paragraphs about passion.

The offer that unlocks the first job

A specific format at a specific price, with the net amount, the deadline and the number of revisions. Company clients think in net terms and check the lines, not the adjectives.

And ask for the product rather than a discount: a company that ships has already decided.

The channel that works in parallel

A marketplace profile brings requests without outreach, because brands arrive there intending to buy. It is the simplest route to the first reviews, which then make every direct approach more effective.

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Frequently asked questions

How many brands should you contact?

Twenty to thirty targeted approaches beat two hundred identical ones.

State the price immediately?

Yes, net. It saves a step and filters.

Formal or informal address?

With startups and agencies usually informal, in the Mittelstand and B2B rather formal.

What to charge at the start?

70 to 150 euros for a simple testimonial, depending on the city.