The words foreign buyers type, what to publish so they find you, and the signal that says you export.
What foreign buyers type
Four types of search, in order of frequency.
The category plus the language: they look for somebody able to deliver in a Spanish suited to their market.
The category plus the country, when they specifically want an accent and a setting from here.
The format: product video, demonstration, testimonial, with the word their trade uses.
And availability: they filter on people taking jobs now.
One practical consequence: write those words into your profile, in Spanish and, if you target English-speaking clients, in a short English version reserved for the commercial part.
The three places you get found
Three channels, by decreasing volume.
Specialised platforms, where buyers arrive with a budget and filter by language and location.
Search on social networks, where the profile name and the first line count more than the posts.
And recommendation between creators, which becomes the main channel after a year.
A fourth, underestimated channel: comments under the posts of brands in your sector. That is where marketing managers look, and a useful remark stands out there more than a private message.
The signal that is most often missing
Three elements saying that you work with foreign clients.
The time zone and reply hours, dealt with above.
The ability to invoice a client outside the country, with the documents their accounting requires.
And the explicit mention of markets already served, even without naming brands: two countries cited are enough to change how a profile reads.
One note on credibility: those three pieces of information are worth more than an extra video in the portfolio. They answer administrative questions, and those are what block an order.
What to publish
Five contents, speaking to buyers rather than to the general public.
A product demonstration you were not paid to film.
A before and after applied to a product listing: the photo, then what the video adds.
Content showing your method: framing, light, delivery.
One example per category you want to work in.
And a post clearly saying you take jobs, with the way to reach you.
One useful clarification: this content does not need many views. It has to exist and be findable at the moment somebody searches.
What makes you invisible
Four frequent mistakes.
A profile written only in artistic vocabulary, with none of the words the buyer types.
A portfolio link requiring a sign-up or not opening on a phone.
No indication of status or invoicing.
And a profile unchanged for a year, which suggests the business has stopped.
How long it takes
Three stages, with honest orders of magnitude.
The first weeks serve to make the profile findable: that is a writing job, not a production one.
The following two to three months bring the first contacts, often small structures.
And it is towards the end of the first year that the channel becomes regular, when recommendations circulate.
Where a brand searches, and what it types
| Channel | What it looks for | What holds it |
|---|---|---|
| A platform | A category and a city | A complete profile |
| A search engine | A trade plus a city | A page that loads fast |
| A referral | A name | Immediate samples |
What is filled in once and serves for months
The city, the languages, the formats, the lead time in working days, the currency and the range. An empty field drops the profile out of filtered searches.
What is updated each quarter
The lead sample, the availability, the range and the target categories. A profile frozen for a year disappears from results without anyone noticing.
What a brand looks at in a profile
| The element | What it seeks there | The common mistake |
|---|---|---|
| The first video | Sharpness and sound | A personal clip, not a commercial one |
| The description | The sector served and the format delivered | A sentence about passion |
| The terms | The lead time and the rights included | No information, so one more message |
What replaces follower count
Proof of delivery. A brand buys a video, not an audience, and three examples clearly identified as commissioned jobs are worth more than ten thousand people following a personal account.
What to update every three months
The profile's first three videos. They are the only ones actually watched, and replacing the weakest with the latest delivered order is enough to raise perceived quality without producing anything new.
What not to do to go faster
Three shortcuts that cost a lot.
Cutting your price sharply to attract foreign clients: that attracts precisely those who will leave for the next cheaper supplier.
Promising a language you do not master natively.
And accepting payment after publication, which exposes you to delays impossible to recover from a distance.
One last marker, valid throughout the building of this channel: keep prospecting while it is being set up. The two are not opposed, and direct prospecting supplies exactly the examples that will make your profile findable afterwards.
