First videos, tax registration, invoicing a company, and first clients who really pay.

The first videos come from your own shelf

Five principles for starting with no client.

Choose products you already own and really use.

Shoot three different formats rather than three different products: demonstration, piece to camera, use without words.

Film near a window, with no extra lamp, and bring the microphone closer.

Publish those examples somewhere visible with no account or sign-up.

And state clearly that they are uncommissioned examples, a mention that takes nothing away from their demonstration value.

Tax registration

Five reasons to deal with it early.

A company cannot pay what it cannot book: without a compliant invoice, the order does not exist for it.

Agencies do not open a supplier account without the tax details.

The applicable regime depends on your situation and determines what you have to declare.

Obligations start at registration, which means knowing the calendar before registering.

And the details, regime, obligations and deadlines, are checked once with the competent administration or with an accountant, before the first invoice.

Setting a first price

Four markers for a rate that holds.

Count your real time: preparation, shooting, editing, revisions.

Add the value of the rights granted, which depends on the duration and the advertising use.

Check that the price covers your costs and obligations, otherwise every order deepens a deficit.

And do not go below that floor for a first client, because a low rate is very hard to renegotiate.

One local note: distinguish from the start a rate for clients in the country and a rate for foreign clients, whose requirements, requested rights and payment charges differ.

Finding the first clients

Five routes, in order of yield.

Specialised marketplaces, where buyers arrive with a budget.

Local shops and brands contacted directly, with an example attached and a price.

Agencies, which recruit in volume and come back when the first order went well.

Professional groups, where urgent requests circulate.

And brands whose customer you already are, the strongest argument for a first message.

What sets apart those who last

Delivering on the agreed date

It is the first selection criterion, before style. Delivering the day before beats delivering better.

Sending the file in the right format

Format, length, naming, clean audio track: a compliant file avoids a round trip and signals a professional.

Replying the same day

Reply speed decides most awards, because it predicts the rest of the collaboration.

The four weeks before the first order

WeekWhat you doThe deliverable
The firstFind your shooting corner and fix the soundA ready set
The secondFilm three products you already ownThree videos
The thirdWrite the profile and the ratesA complete profile
The fourthAnswer five listingsA first order

What blocks people most often at the start

Wanting to buy gear before delivering a single video. A recent phone, a window and an entry-level mic suffice for the first twenty orders.

What is put in order from the first income

The activity's filing framework and the invoicing. The thresholds, the obligations and the invoice format are confirmed with a local accountant before you collect regularly.

Getting paid without chasing

Six habits that settle the question.

Obtaining the order number before delivering, dealt with above.

Issuing the invoice on the day of delivery, never later.

Asking for a deposit above a certain amount, particularly for a first client.

Chasing the accounts department with the order number, rather than your creative contact.

Keeping the written exchanges describing the order and the rights.

And refusing to hand over the final files before receipt when the payment terms are not clear.

One last marker: in this trade you do not become a creator by producing a beautiful video, you become one the day a company can pay you effortlessly. Talent decides the second order, administration decides the first.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.