Where to look, how to filter fast, how much to pay, and the brief and contract that make the first collaboration work.
Where to look in Spain
Five sources, in decreasing effectiveness.
The competing brands' videos, dealt with above.
Specialised marketplaces, where profiles display rates and turnarounds.
Your own customers, by filtering the reviews containing a photo or a video.
Local and regional professional groups, often organised by autonomous community.
And recommendations from other brands in the same sector, which save the testing step.
How to filter fast
The audio
It eliminates half the profiles in ten seconds. A voice covered by music, the echo of an empty room or a constant hiss cost more to fix than a new order.
The right face
The criterion is not aesthetics, it is resemblance to your customers. Somebody whose age, home and habits match the target audience converts better than a much-followed profile.
The accent
Spoken Spanish varies greatly by region and by Spanish-speaking country. Specify the expected variety before choosing, and have it shot by somebody for whom it is the everyday language.
The delivery
Look at the stated turnaround, the real monthly capacity and the speed of reply to the first message. Those three elements predict what follows better than any portfolio example.
How much to pay
Four variables determining the price, in this order.
The number of deliverables and their length.
The rights: duration, territory, paid advertising included or not.
Any exclusivity, which is paid for and limited in time.
And the deadline requested, urgent work logically costing more.
One simple rule: ask for a quote itemised line by line rather than a global price. A one-line quote makes any negotiation impossible and almost always hides poorly defined rights.
The Spanish detail to check
Four points specific to this market.
The ability to invoice, with a declared activity, a condition of access for any company.
The linguistic variety and the possibility of shooting in a co-official language, a segment with little competition.
Knowledge of the applicable advertising disclosures, particularly in regulated categories, whose wording is checked with a lawyer.
And the real location, which decides the product delivery time and the possibility of shooting outdoors.
The brief to send
Six elements, on one page.
What the viewer should be able to say after watching the video.
The deliverables: number, length, format, subtitles or not.
The prohibitions: words, gestures, visible brands, places.
The exact advertising disclosure and its placement.
The rights requested, with their duration and their territory.
And the delivery date, in working days.
What you filter to cut a list from a hundred to ten
| Filter | What it removes | What it keeps |
|---|---|---|
| Language and accent | Voices that sound foreign | What the audience recognises |
| The delivered format | Profiles delivering only horizontal | What can be used as is |
| Stated availability | Full books | Those who can start |
What is tested on a small order
One video, paid, with a short deadline. Respecting the brief and the date says more than ten exchanges before ordering.
What is kept from a selection
The list of profiles set aside and the reason. Six months later a different order makes some of them relevant, and you do not restart the search from zero.
What has to be signed
Five minimum clauses.
The object of the order and the deliverables.
The rights granted, their duration and their territory, with the price of an extension.
The number of revisions included.
The payment terms, with a deposit above a certain amount.
And what happens in case of delay, on both sides.
One last marker: the first collaboration is not judged on the beauty of the video, it is judged on the number of rounds needed to obtain it. A creator delivering a correct video first time is worth more than a brilliant one who needs four.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
