Hiring a UGC creator is nothing like hiring an influencer. You are not buying an audience: you are buying video production. That changes where you look, how you filter and what you sign.
Where to look in Spain
| Channel | What it gets you |
|---|---|
| UGC marketplaces | The fastest route: profiles with niche, languages, rates and examples already visible. |
| Instagram and TikTok by hashtag and location | Search by sector and by province, not by follower count. A profile with two thousand followers and well filmed videos is what you need. |
| Your own customers | The best creator for your brand is often someone who already bought from you. |
| Small agencies and production companies | More expensive, but they handle coordination if you need volume. |
How to filter fast
The audio
If the sound is bad in their portfolio, it will be bad in your campaign.
The right face
Do they look like your customer? In beauty, fitness and baby products it weighs more than editing.
The accent
Check it is Spanish from Spain if your audience is. An excellent creator with a Latin American accent may not fit, and it is better to know beforehand.
Delivery
Ask about turnaround before price.
What to pay
Eighty to a hundred and fifty euros per video with a creator starting out, and a hundred and fifty to three hundred with a solid portfolio. Packs of three to five videos run from three hundred and fifty to nine hundred.
Paid media rights are quoted separately: thirty to a hundred per cent extra.
The Spanish detail to verify
Before closing, check the creator is registered as self employed and can issue an invoice. Without that, your accounts department cannot record the expense, however good the video is.
It is the most frequent cause of collaborations falling through at the last stage, and one question in the first email settles it.
The brief to send
Product and the problem it solves, the main objection, three suggested hooks, formats and durations, deadline, the disclosure wording that must appear, and the list of what cannot be claimed.
What to sign
An accepted email is enough if it states: what is delivered, how many rounds of changes, where the material may be used and for how long, price excluding VAT, payment date, and what happens if it is cancelled after filming.
Where to go next
Hiring well is half the result. Our complete UGC guide for brands explains the rest of the process.
