Clear packages sell better than a single rate. What a package must contain, three examples to copy, the add-ons, and when to raise your prices.
Why packages beat a single rate
Because a single price forces the brand to imagine what it gets, and a brand that imagines postpones the decision. Three packages do the opposite: they turn an open question into a choice between three options, they anchor value by comparison, and they stop the request from expanding message by message.
The anatomy of a package
Seven elements, never fewer.
The number of videos delivered.
The length of each video.
The formats delivered, vertical or square.
The number of revisions included.
The delivery time.
The usage rights, with their duration.
And what is not included, written down plainly.
The entry package
Six characteristics.
A single video.
One format.
One revision included.
A standard turnaround.
Organic rights, three months.
And no hook variants.
The middle package
Six characteristics.
Three videos, different angles.
Two formats per video.
Two revisions included.
Burned-in subtitles.
Advertising rights, six months.
And one hook variant per video.
The top package
Six characteristics.
Five videos or more.
Every useful format.
Three revisions included.
A shortened turnaround.
Advertising rights, twelve months.
And two hook variants per video.
The add-ons to offer
Seven options, invoiced separately.
An extra hook variant.
An additional format.
Subtitles in another language.
A voice-over on its own.
An expedited delivery.
An extension of rights.
And running from your own account.
What must never be included unbilled
Six services often given away by mistake.
Advertising rights.
A second language.
The raw footage.
A complete redo after approval.
An exclusivity, even a short one.
And in-store or television use.
How to work out your floor price
Seven items to add up.
The preparation and briefing time.
The actual filming time.
The editing time.
The exchange and revision time.
The depreciation of the equipment.
The charges and taxes applying to your status.
And a margin, otherwise it is not a price, it is a refund.
What pushes a price up
Seven legitimate elements.
A longer rights duration.
A wider territory.
An advertising use.
An exclusivity.
A tight deadline.
A particular filming constraint.
And a high number of variants.
What pulls a price down, wrongly
Six reflexes to correct.
Cutting because you are starting out.
Cutting for a product you love.
Cutting because the brand is small.
Cutting in exchange for a promise of volume.
Cutting because the video is short.
And cutting because you do not show your face.
Per video, per batch or per month
The per-video price is the simplest and suits a first client. The batch, from three videos up, earns the most per hour worked, because preparation is shared. The monthly retainer only makes sense with an already regular client, otherwise it commits you to a workload you do not control.
The monthly retainer, when it holds
Six conditions.
A client who has already ordered three times.
A capped number of videos.
The brand's feedback turnaround in writing.
A notice period on both sides.
A price reviewed every six months.
And a clause limiting out-of-scope requests.
How to raise prices without losing clients
Seven steps.
Give a month's notice.
Announce the rise, do not negotiate it.
Add something to the package at the same time.
Apply the new price to new orders.
Keep the old price for an order already committed.
Do not justify yourself beyond two sentences.
And accept losing the least profitable client.
When to raise
Six favourable moments.
After five delivered orders.
After a first review that quotes a result.
When you are turning orders down.
When your turnaround is lengthening.
When you add a format to the package.
And once a year, on principle.
What to reread in your own quote
Six lines, before sending.
The number of videos is written in figures.
The rights duration carries a date.
The number of revisions is capped.
The delivery time is realistic.
The total is calculated, not estimated.
And the quote's expiry date is stated.
Pricing mistakes
Seven costly errors.
Showing a price without stating the rights.
Offering more than four packages.
Setting round prices with no margin.
Matching the cheapest creator's price.
Accepting a low price for a promise of exposure.
Forgetting to invoice extra revisions.
And changing the price with every message.
What to say when a brand finds the price high
Seven answers, short and without apology.
Recall what the price contains.
Offer the lower package, as it is.
Remove a deliverable rather than lower the price.
Shorten the rights duration.
Reduce the number of formats.
Offer a batch to bring the unit price down.
And accept a no without following up three times.
The discounts that are acceptable and those that are not
Six cases, settled.
A discount on a batch of five videos, yes.
A discount for immediate payment, yes.
A discount for a recurring client, yes.
A discount for a promise of exposure, no.
A discount for a first trial, no.
And a discount because another creator is cheaper, no.
How to price a custom quote
Seven steps, in order.
Start from the nearest package.
Count the extra deliverables.
Add the additional filming time.
Price the rights requested.
Add a margin for the unexpected.
Round up, not down.
And give the quote an expiry date.
How to display prices on a profile
Six presentation rules.
Three packages, no more.
A clear title per package.
The contents in five lines maximum.
The price visible, with no contact us.
The rights duration stated.
And one line on what is not included.
What each package tier contains
| Tier | What it includes | For whom |
|---|---|---|
| The first | One video, one format, short rights | A client testing |
| The second | Three videos, two formats, standard rights | A regular client |
| The third | A monthly batch, all formats, broad rights | A committed client |
What really separates two tiers
The rights, not the number of videos. A pricier package is justified by a wider use, because that is what is worth most to the brand and costs least to produce.
What never goes into a package
Unlimited revisions and an unbounded deadline. Those two turn a fixed price into endless work, and they are replaced by a number and a date.
What the platform displays
On UGC MATCH, you define your own packages: name, price and turnaround are yours, and a brand can either pick an existing package or send a custom request. Joining is free and there is no subscription. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: your most expensive package is not built to sell often, it is built to make the middle one look reasonable.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
- Urssaf, official auto-entrepreneur portal
- Service Public, how to become a micro-entrepreneur
- Service Public, crossing the micro-entrepreneur turnover thresholds
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
