To price your UGC packages, start from a base price per video, then build two or three clear tiers around it: a single video for brands that want to test you, a 3 video bundle at a light discount, and a premium option that includes paid ad usage rights. For most new creators, that base sits between €80 and €150 per video. Experienced creators with strong portfolios and steady reviews charge €250 to €400 or more. This guide breaks down what belongs inside a package, gives you sample packages you can copy today, and shows exactly when and how to raise your prices.

Why clear packages sell better than a single rate

Put yourself in the buyer's seat. A brand marketer has a campaign launching next week and budget to spend now. Profile A says "rates on request". Profile B shows three packages with names, prices and delivery times. Profile B wins the order, because it can be compared, budgeted and bought in two minutes.

Packages work because they:

  • Remove friction. The brand does not need to message you just to learn your price.
  • Anchor value. With three tiers side by side, the middle option looks reasonable, and many buyers upgrade to it.
  • Prevent scope creep. When "2 revisions, 30 second video, organic rights" is written down, "could you also quickly add..." becomes a paid add-on instead of free work.
  • Make you look professional. Structured offers signal experience, even early on. If you are still building your foundations, start with our guide on how to become a UGC creator.

The anatomy of a UGC package

Every solid package answers six questions before the brand asks them:

  1. Deliverables. What exactly do they get? Example: "1 vertical UGC video, 30 to 45 seconds, edited with captions."
  2. Number of videos. One, three or five. Bundles are where your income stabilizes.
  3. Revisions included. One or two rounds is standard. Never offer unlimited revisions.
  4. Delivery time. Count from the day you receive the product, not the order date. 5 to 7 business days is a safe start.
  5. Platform and format. TikTok, Reels, Shorts, 9:16 or 4:5, edited video or raw footage.
  6. Usage rights. By default: organic use on the brand's own channels. Paid ads (whitelisting, Spark Ads) should always be a separate line with its own price and duration.

Write all six into the package description. Ambiguity is where disputes and unpaid extra work come from.

Three starter packages you can copy

Adjust the numbers for your niche and experience, but these structures work:

Starter: 1 UGC video, €100

  • 1 vertical video, up to 45 seconds, edited with captions
  • 1 revision round, organic usage rights
  • Delivery in 7 days

Growth: 3 video pack, €260

  • 3 videos with different angles (unboxing, testimonial, demo)
  • 2 revision rounds total, organic rights
  • Delivery in 10 days
  • That is about €87 per video instead of €100: a visible but modest discount

Ads Ready: 1 video plus ad rights, €250

  • 1 hero video plus 2 alternative hooks
  • Paid ad usage rights for 6 months
  • 2 revision rounds, delivery in 5 days

Notice the premium tier is built around rights and hooks, not just "more video". That is what performance marketers actually pay for.

Which add-ons should you offer?

Add-ons let one package serve many budgets without rewriting your whole offer:

  • Extra hook or intro variation: €20 to €35 each. Quick for you to film, valuable for ad testing.
  • Additional format or aspect ratio: €15 to €25.
  • Paid ad usage rights: either +30% to +100% of the package price, or a flat €50 to €150 per 6 months.
  • Rush delivery (48 to 72 hours): +25% to +50% of the package price.
  • Extra revision round: €15 to €25.
  • Raw footage files: a flat €30 to €50.

Per video, bundle or retainer?

  • Per video pricing is where everyone starts. Maximum flexibility, but income is lumpy.
  • Bundles of 3 or 5 videos smooth your revenue and deserve a 10 to 15% discount, no more.
  • Retainers are monthly agreements, for example 8 videos per month for €700 instead of €800. Great for stability; only sign them with brands you have already completed at least one order with.

A healthy mature mix looks like this: one or two retainers covering your baseline, bundles and single videos on top. For real numbers on what that adds up to per month, see how much UGC creators earn.

How to raise prices as your portfolio grows

Raise on milestones, not on a calendar:

  1. After your first 5 completed orders with reviews: raise by 20% to 30%. Social proof changes what buyers accept.
  2. When you are booked more than two weeks out: demand exceeds your capacity, so raise your base price or add a higher tier.
  3. When one of your videos performs in paid ads: ask the brand for the numbers, then build a premium "performance" package around that proof.

Ongoing clients can keep their old rate for one more order; new buyers see the new prices. And make sure the money side is clean from day one: our guide on UGC creator rates and getting paid covers invoicing, taxes and payment protection.

Setting up your packages on a marketplace

On UGC MATCH, creating a profile and listing packages is free. You define each package yourself: name, price, deliverables, delivery time. When a brand orders, the payment goes into Stripe escrow immediately, and it is released to you once the brand approves your delivery. The platform takes a 10% commission only on completed orders, so you keep 90% of every sale and pay nothing to list.

One practical note: the price you set is what the brand pays. If you want to earn about €100 from a package, list it around €111; after the 10% commission you receive €99.90.

Create your free creator profile and publish your first packages, or browse how other creators structure theirs for inspiration.

Frequently asked questions

How much should I charge for my first UGC package? A single edited video between €80 and €120 is a realistic starting point. Your goal early on is completed orders and reviews, not maximum price per video.

Should usage rights be included in my package price? Organic rights (the brand posting on its own channels) yes. Paid ad rights no: sell them as a separate add-on with a clear duration, for example €50 to €150 per 6 months, because ads are where your content generates the most value.

How many packages should I list? Three is the sweet spot: a low entry package, a bundle, and a premium option with ad rights. More than four tends to confuse buyers and slow decisions down.

When is the right time to raise my prices? After your first 5 completed orders with good reviews, and again whenever you are consistently booked more than two weeks ahead. Raise by 20% to 30% each time rather than in tiny steps.