Yes. The brand pays through secure payment: the funds are authorised at order and released to the creator after approval, which avoids both the creator working unpaid and the brand paying for nothing.
How payment protection works in practice
Seven steps, in the order they happen.
The brand chooses a package and confirms the order.
The payment is authorised, but not yet taken.
The creator accepts, and the payment is then captured.
The creator shoots and delivers within the stated time.
The brand reviews the delivery and requests a correction if the package provides for one.
The brand approves, which triggers the payout to the creator.
And in case of non-delivery, the authorisation lapses or the payment is refunded depending on the stage reached.
How the fees work
The platform is free to join and has no subscription. On each order it retains exactly ten per cent of the price on the creator side, and charges the brand a uniform service fee of six per cent, with a minimum of one euro fifty. There is no hidden commission, no surprise withdrawal fee and no tier that changes the rules after a few orders. The price shown on a package is the one the creator set themselves.
Who the creators are, and how their profiles work
Seven elements visible before paying.
The published videos, watchable in full.
The packages, with their price and turnaround.
The languages spoken and the country.
The product categories already filmed.
The reviews left by previous brands.
The usual reply time.
And the option of sending a custom request if no package fits.
What the platform does not do for you
Seven points that stay on your side.
Writing a comprehensible brief, nobody will do it for you.
Choosing a creator whose style matches yours.
Checking the claims permitted for your category.
Getting image consent from the people visible.
Deciding the duration and territory of the licence.
Providing the product on time, with its instructions.
And approving or rejecting within the agreed period.
How to read a creator profile
Six signs worth more than a follower count.
Two consecutive videos of consistent quality.
Clean sound, rarer than a clean picture.
Categories close to yours, not identical.
Reviews that mention deadlines being met.
A stated reply time that is actually kept.
And clear packages, with no ambiguity about what is included.
What changes for a brand outside the euro zone
Six elements to anticipate.
The displayed currency and the rate applied at payment.
Your bank's conversion fees, separate from the platform's.
The shipping time for the product to reach the creator.
Any customs duties, borne by whoever wrote it down.
The time difference in exchanges.
And the language of the video, decided by your market, not by yours.
What to check on any marketplace
Who holds the money, and when it moves
That is the first question. A platform has to be able to say at exactly what moment funds are authorised, captured and paid out, and what triggers each step. If the answer is vague, so is everything else.
The real fee structure
Add everything up: creator-side commission, brand-side fee, currency conversion, withdrawal fee, minimum per order. A low commission accompanied by four side fees often costs more than a commission stated plainly.
Price transparency before commitment
You have to see the total price, taxes included, before creating an account. A platform requiring registration to display a price makes you pay for your curiosity in personal data.
What happens when an order fails
Dealt with above, and it is the decisive point.
The ability to inspect creators before paying
You have to be able to watch the videos, read the reviews and write to the creator before getting your card out. A platform that hides profiles until payment sells a promise, not a service.
How to start with no risk
Six steps, for a first order.
Choose a creator whose two videos resemble what you want.
Order a single package, the smallest.
Write a short brief, with one idea.
Set a realistic delivery date, never the same week.
Use the platform's messaging, not a private channel.
And approve only after watching the video in full.
What protects the creator
Six elements, often forgotten in this kind of article.
The payment is captured before the shoot, not after.
The scope is set by the package, written in advance.
The number of corrections is limited and known.
The files stay private until approval.
The exchanges are kept in the messaging.
And a brand that disappears does not block the order indefinitely.
How the payment unfolds
| Stage | What happens | What it guarantees |
|---|---|---|
| At ordering | The brand pays | Work starts on a safe basis |
| During production | The funds do not leave | The order is real |
| At approval | The transfer is triggered | The creator is paid |
What the platform takes, and what it does not
Signing up and the profile are free, there is no subscription and no listing fee. The platform keeps 10% on the creator side on completed orders, and nothing else.
What remains up to both parties
Writing a clear brief, defining the usage rights and respecting the stated deadlines. No payment mechanism replaces a precise agreement on what is delivered and for what use.
The signals that should alert you
Six behaviours to avoid, on any platform.
A request to pay outside the site.
A brief that changes completely after acceptance.
A promise of exposure in exchange for a reduced rate.
A price displayed with no mention of fees.
A total absence of reviews on long-standing profiles.
And pressure to deliver before payment.
One last marker: reliability is not judged on the number of creators on display, it is judged on how precise the rules are when something goes wrong. A clear page about failure beats a reassuring home page.
