Negotiating works differently in Germany than in many other markets. The tone is direct, a written quote is expected, and stating your price factually makes you look professional, not expensive.

The price belongs in a quote, not in a chat

After the first enquiry, send a short written quote: scope, number of videos, included variants, usage rights, delivery time, net price plus VAT. A written quote is the normal route in Germany, and it ends the chat negotiation before it starts.

The four sentences that protect your price

"Can you do anything on the price?"

"At this scope the price is fixed. I can adjust the scope: two videos instead of three brings you to your budget."

"We pay in products."

"Products cover the cost, not the work. For a paid video my entry rate is a fixed amount."

"One test video first, then more will follow."

"Happy to. The test video is billed at the normal rate, after that there is a volume price from three videos."

"We need the rights for ads."

"Ad rights are a separate line. Tell me the channels and the duration and I will price them."

Payment terms and deposit

Agencies often work with 30 day payment terms, sometimes longer. That is standard and not a warning sign, but it belongs in the quote. With new direct clients, a 50 percent deposit is reasonable.

When to raise

Not in the middle of a running job. With new clients, every three or four months, 10 to 20 percent, without explanation and without apology. The new price simply appears in the next quote.

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Frequently asked questions

Should I show my price publicly?

Yes, as a starting rate. It filters out enquiries with no budget.

Are 30 day payment terms normal?

With agencies, yes. Agree them in writing.

How much deposit should I ask for?

50 percent with new direct clients.

How often should I raise?

Every three or four months, for new clients.