In Germany it is not only the level of your price that matters, it is how you break it down. Clients here expect a quote that separates deliverable, revisions, rights and deadline, like any other media supplier.
Ranges by format
| Deliverable | Beginner | With a portfolio |
|---|---|---|
| 30 second testimonial | 70 to 150 euros | 140 to 300 euros |
| Unboxing or demo | 90 to 180 euros | 160 to 260 euros |
| Scripted format | 150 to 260 euros | 250 to 420 euros |
| Technical demo | 180 to 300 euros | 280 to 450 euros |
| On site recruitment video | 200 to 350 euros | 300 to 500 euros |
Munich and Frankfurt sit 20 to 30% above average, Berlin and Leipzig below.
How to quote like a media supplier
Instead of a flat price, itemise:
Deliverable: 1 video 30s, 9:16, raw file without logo
Revisions: 1 included, each additional 40 euros
Ad rights: Meta + TikTok, 12 months, Germany: 90 euros
Rush delivery 48h: +40%
Delivery: 5 working days after the product arrives
This format reads as professional immediately, prevents follow up questions, and makes later increases easier because it is clear which line is going up.
VAT and rights
Two points that belong together. If you charge VAT, always state the net amount first: company clients think in net terms. And keep ad rights on their own line, with platform and duration.
Folding rights into the base price to look cheaper is especially costly in Germany: the market treats them as a media asset and is willing to pay for them.
When to raise
More requests than capacity, reviews accumulated, quality improved. Then 10 to 20% every three or four months for new clients, with a month's notice for regulars.
Keep reading
- How to Negotiate a UGC Deal in Germany
- What Brands Actually Read on a Creator Profile in Germany
- UGC Creators in Dusseldorf
- Creator Video or Stock Footage in Germany
- The complete UGC guide for Germany
Create your free creator profile →
Frequently asked questions
Why an itemised quote?
Because German clients buy video like media and check the lines individually.
Net or gross?
With company clients always net first.
How much for ad rights?
40 to 180 euros per video and per platform, depending on duration and territory.
What pays best?
Technical formats, recruitment and regulated categories.
