Realistic ranges per format, how to price like a media supplier, and how to value the rights without losing the contract.
Three lines, not one figure
That is the presentation that inspires confidence on this market.
Line 1, production: preparation, shooting, editing, one revision included.
Line 2, the rights: duration, channels, territory, with the corresponding price.
Line 3, the options: extra format, extra language, urgency, revisions beyond what is planned.
A single global price invites negotiating the global. Three lines invite discussing one line, which is exactly what you want.
What justifies a higher rate
Five elements, and they can be demonstrated.
Use in paid advertising, worth several times an organic post.
Category exclusivity, which stops you working for a competitor for a given period.
A short deadline, which displaces other work.
A shoot away from home, with travel and journey time.
And verifiable expertise in a technical or regulated field, where a mistake costs the client dearly.
What justifies nothing
Three arguments that convince nobody there.
Follower count, unless the brand is also buying a post from your account.
The equipment used: the client buys a result, not a camera.
And the time you spent if the result is identical. On this market you are paid for a delivery, not for an effort.
The package that stabilises the business
That is what turns one-off orders into predictable income.
Offer a monthly volume: four to six videos a month, with a fixed delivery calendar and a unit rate slightly below your standalone price.
Three conditions for it to stay profitable. A three-month minimum commitment. A deposit or partial invoice at the start of the month. And a capped number of revisions, written in black and white.
What must appear on a quote
| Line | What it fixes | If it is missing |
|---|---|---|
| The service | Number of videos and formats | A free addition |
| The licence | Media, duration, territory | An unlimited release |
| Revisions | How many are included | An endless back and forth |
| Validity and payment | Offer date and due date | A reopened negotiation |
What reassures here more than elsewhere
A firm, itemised amount, with no range. A wide price band raises doubts about seriousness, while a high but precise price is discussed calmly.
What is documented alongside the quote
The general terms, the model contract and a sentence on data handling. Those three shorten the decision and prevent a series of questions.
How to state a price
Four rules, and they avoid half the misunderstandings.
Always state it before tax, and say so: the client compares pre-tax amounts, and a price shown otherwise distorts the comparison.
Give a validity: your offer holds for thirty days, which is normal practice and protects you from an order placed six months later at last year's rate.
Separate what is included from what is not, one line each.
And never lower a price without removing something. A discount granted with no counterpart becomes your new rate for that client, and they will mention you to others at the amount they paid.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
