Video on the product page does not attract traffic. It stops the person who already arrived from going back. And in Argentina there is an extra reason to care about it: a good share of purchases are decided by looking at the instalment plan, not the total price.

What changes when payment is in instalments

The buyer does not ask whether they can afford it, they ask whether it is worth committing to. That shifts the doubt from price to durability: how long it will last, whether it breaks, whether it is worth what it promises over time. A video showing the product after a month of use answers the real question.

Where it goes and how long it runs

Below the image gallery, above the description, with no autoplay sound. Twenty to forty seconds: someone on the page has already decided they are interested.

What it has to answer

  1. Real size, next to a familiar object.
  2. Material and finish, close up.
  3. How it is used, in a real context.
  4. What arrives in the box, in full.
  5. What it looks like after a period of use, which almost nobody shows.

The most common mistake

Reusing the ad creative on the product page. The ad interrupts and promises, the page reassures and proves. A promise aimed at someone who has already clicked creates suspicion exactly when the opposite was needed.

Keep reading

Find creators for your product pages →

Frequently asked questions

How long should it be?

Twenty to forty seconds.

What adds value here?

Showing the product after a period of use.

Autoplay with sound?

No, it hurts on mobile.

Does ad creative work here?

No, they do different jobs.