A buyer spends a few seconds on a profile before deciding whether to write or move on. What they are looking for in those seconds is not what most creators put there.
The real order of reading
It is almost always the same, and it holds in four steps.
The first line, which must say what you film and for whom.
The first visible video, which decides whether the reading continues.
The price or the range, looked for immediately after.
And how to reach you, with the usual response time.
Everything located elsewhere will not be read on that first visit.
What the first video must contain
That is your strongest argument, and it is often badly chosen.
It must show a product demonstration, filmed in ordinary conditions, with clear sound and stable framing.
It must not be your most viewed video: it must be the closest to what the client is going to order.
Two technical details. It must start with no sound and stay understandable. And it must last under thirty seconds, because beyond that nobody reaches the end on a first visit.
What makes a profile get closed
Four elements, all frequent.
A profile talking about itself rather than about what it produces.
Examples taken from five different categories, which give the impression of a beginner rather than a generalist.
A dead link, or one requiring a login to open.
And the total absence of any price indication, which forces the buyer to start a conversation before knowing whether they are within budget.
The update
It is done twice a year, on a fixed date, and it takes half an hour.
Three things change: the featured video, which must stay recent; the speciality line, which narrows over time; and the rates, revised at the same moment.
Add a visible date. A profile whose latest item is two years old gives the impression of a stopped business.
The detail that makes the difference
It holds in one sentence, placed at the end.
State your usual response time and your standard delivery time.
Those two pieces of information are worth more than a list of skills, because they answer the buyer's real question: will this person be available and reliable when I need them?
Language
Two versions, in the same profile, not two separate profiles.
Many companies here work with international teams: your profile will be passed on internally, sometimes to somebody who does not speak the local language.
So write the first line and the price line in both languages, and leave the rest in the main language. That is enough to be understood, and it avoids a document twice as long.
What the brand checks before making contact
| Element | What it looks for | Weight |
|---|---|---|
| The first three samples | Sharpness, sound, framing | Decisive |
| The displayed price | Fit with the budget | Strong |
| The profile's legal details | Administrative seriousness | Strong here |
What is filled in without storytelling
The city, the languages spoken, the formats delivered, the lead time in working days and the range. One presentation sentence is enough; the rest is read in the samples.
What is updated each quarter
The lead sample, the availability, the range and the categories actually targeted. A profile frozen for a year drops out of searches without anyone noticing.
What the buyer checks without saying so
Three points, and they often decide on their own.
The consistency between what you state and what your examples show.
The ability to invoice properly, which is guessed from the presence or absence of professional information.
And the speed of reply. In this line of work, an answer within the hour wins the job more often than a more polished edit delivered by somebody who replies the next day.
