A marketing manager looking for a creator in Italy opens twenty profiles in ten minutes. Yours has about eight seconds to make the shortlist or get closed.

What they look at first

  1. The first line. Not the name, not the photo: the line saying what you film. "I film supplements and household products" gets you on the list, "content creator passionate about lifestyle" gets you closed.
  2. The first video in the gallery. Not your best overall, the one closest to the viewer's category.
  3. The starting price. If it is missing, many close the tab: they do not know whether you are out of budget and have no time to ask.
  4. Delivery times.

The three lines that decide

  • What you film, in concrete categories, not adjectives.
  • For whom, the type of brand you already work with.
  • What the buyer gets, in one line: number of videos, variants, timing.

The rest of the bio is decoration.

Sample order matters more than sample quality

The viewer stops at the first or second video. Put the one that most resembles the work you want at the front. If you want food work, the first video is food, even if your best piece is an electronics unboxing.

What removes credibility

  • An over produced profile photo: it looks like a photo shoot, not a person who films at home.
  • No price indication.
  • A video with bad audio in first position.
  • Lists of ten different niches.

The Italian detail

Write in Italian and in English, in that order. Italian brands search in Italian, agencies and foreign clients read in English. Anyone with English only loses the local enquiries, which are the ones that pay soonest.

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Frequently asked questions

What goes in the first line?

The categories you film, in concrete words.

Should I show a price?

Yes, at least a starting rate.

How many samples do I need?

Three or four, ordered by relevance.

Which language should I write in?

Italian and English, in that order.