Rates in Canada sit between American and European levels, and they move more with what the client can do with the video than with how long it took to film. Pricing by effort is the fastest way to underearn here.
What a single video is worth
For one short vertical video delivered with clean sound and subtitles, a beginner in Canada typically starts low and moves up quickly with proof. What raises the number is not better gear, it is a niche the brand cannot fill easily and evidence that previous work performed.
Usage rights are the real multiplier
A video for the brand's own feed, a video for paid advertising, and a video for paid advertising for twelve months are three different prices for the same shoot. Always quote the rights separately with the channels, the territory and the duration written down. This is where most of the money is left on the table.
The second language is a separate line
Delivering the French version is not a variant, it is another take, another set of subtitles, often another script pass. Price it as its own deliverable. Creators who bundle it for free the first time end up doing it for free forever.
Extra hooks are cheap for the client and profitable for you
Three different openings on the same body cost you one shoot and give the brand three ads to test. Charge less per hook than per video and more in total than a single piece. It is the easiest upsell in this market and clients rarely refuse it.
Quote in the client's currency
Canadian dollars for Canadian clients, US dollars for American ones, and say which one the figure is in. A number without a currency is the most common source of confusion in cross border quotes, and it always resolves against you.
Keep reading
- UGC Creators in Ottawa and Gatineau
- UGC Creators in Quebec City
- UGC Creators in Regina
- UGC for Appliance Brands in Canada
- The complete UGC guide for Canada
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Frequently asked questions
What raises my rate fastest?
A niche and proof, not equipment.
How do I price rights?
Separately, with channels, territory and duration.
Is the French version included?
No, it is its own line on the quote.
Which currency should I use?
The client's, stated explicitly.
