Pricing UGC in Spain has two layers worth separating. The first is what your work is worth. The second, which almost nobody explains, is that what you invoice is not what you collect, because VAT and withholding take a share before it reaches your account.

Reference ranges

Starting points, not fixed rates. Niche, quality and negotiation move the needle.

  • Starting out, no portfolio: eighty to a hundred and fifty euros per video.
  • With a solid portfolio: a hundred and fifty to three hundred euros per video.
  • Packs of three to five videos: between three hundred and fifty and nine hundred euros.
  • Monthly package of four pieces: between five hundred and twelve hundred euros depending on rights.

Madrid and Barcelona pay above the rest, and international clients invoicing in euros usually pay more than domestic ones.

What the invoice hides

A two hundred euro invoice does not mean two hundred euros in your account. If you are an autonomo invoicing a Spanish company for professional services, the invoice carries VAT that is not yours and an income tax withholding that the client pays to the tax office in your name.

The practical result is that the transferred amount is lower than the invoiced total, and the VAT you collect will have to be settled later. Anyone who does not understand this believes they earned more than they did and gets a shock at the quarter. An accountant costs little and prevents exactly that problem.

What is charged separately

This is the money most creators let slip. Creating the video is one service. Authorising its use is another.

  • Organic use on the brand's channels: normally included.
  • Paid media: separate, thirty to a hundred per cent of the base price depending on duration and territory.
  • Category exclusivity: paid for, because it blocks you from competitors.
  • Whitelisting: running ads from your account is a different product with its own price.
  • Raw footage: if they ask for it, charge for it.

Breaking those lines out in the quote is not asking for more: it is selling more things.

How to justify a rate against Latin American pricing

It is the real objection in the Spanish market and it is worth answering before it is raised. You are not competing on price, you are competing on local accent and references, on being able to film in a physical shop here, on delivering in the same time zone, and on understanding a brief written in Spanish from Spain.

Write it into the proposal. A client who understands what they are buying argues less about the price.

Expensive mistakes

Charging by the hour instead of by deliverable. Accepting product in exchange for pieces destined for paid media. Cutting the price without cutting the scope. And forgetting that a video running for six months in advertising is worth far more than one posted once organically.

Where to go next

In Spain the rate rests on a portfolio that justifies it and a licence sold properly. Our guide on how to become a UGC creator covers building that portfolio.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.