Half the clients who hire you here will brief you in English. Plan for that before planning anything else.
Who buys, and in which language
Six client families.
Technology companies and startups.
National brands and retailers.
Accommodation and tourism players.
Shops and restaurants.
Services for foreign residents.
And agencies working for foreign clients.
What they order
Six frequent formats.
A product or app demonstration.
A venue or establishment presentation.
A client testimonial.
Recruitment content.
Event coverage.
And a short series for social media.
Working between two languages
Seven rules that avoid trouble.
Write the script in the language of release.
Have a native speaker read it before the shoot.
Never translate wordplay literally.
Check the mandatory disclosures in each language.
Adapt the speaking pace to the spoken language.
Deliver subtitles in both versions.
And invoice the second language as its own line.
What the city costs you
Six items to build into your rate.
The cost of housing and workspace.
Travel time between neighbourhoods.
Parking, often impossible in the centre.
Gear suited to steep streets.
Insurance covering your activity.
And administrative time, to be confirmed with an accountant.
The tourist trap
Six mistakes that cost clients.
Delivering images that look like a postcard.
Filming at the hours when places are saturated.
Showing settings already seen a thousand times.
Forgetting to request access to a private place.
Neglecting sound in noisy streets.
And offering content unconnected to the product sold.
Where to start here
Six concrete actions.
Build two samples, one in each language.
Target technology companies that are hiring.
Contact accommodation providers before their season.
Become visible on the specialist platforms.
Ask for a referral after every delivery.
And follow up last year's clients at the right moment.
How to build a price here
Six lines to show.
Preparation and rewriting the script.
The shooting time.
The number of languages delivered.
The number of revisions included.
The rights line, with duration and territory.
And proofreading by a native speaker.
What an Atlantic capital orders
| The buyer | Their typical order | What they require |
|---|---|---|
| A digital start-up | A product demonstration | An English version |
| An accommodation or tour operator | The place and the experience | At least two languages |
| A fashion or skincare brand | Wear and texture | Faithful light |
What the city's light gives you
A very marked contrast between narrow streets and open squares. A single walk offers hard shade and open light within a hundred metres, letting you shoot two moods without changing location.
What the international client expects
Clear invoicing and a shared working language. A quote in English, a dated deadline and a file delivered in the right format are worth more than a low rate poorly explained.
What the platform brings
On UGC MATCH, joining is free and there is no subscription: you declare your languages, you are visible by category and country, and the order keeps a record of the brief and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: here, being able to write in both languages is worth more than a better camera. It is the least shared skill on the market.
