Navarre is one of the Spanish markets where the most is produced and the least is filmed. Automotive, agrifood and renewables concentrate companies with real budgets and an almost nonexistent supply of creators.
Who hires here
| Who buys | What they order |
|---|---|
| Automotive and components | With large plants and a dense supplier chain. |
| Agrifood | Vegetable canning, wine, products with a designation of origin. |
| Renewables | A growing sector that needs to explain complicated things to non technical audiences. |
| Health and biotechnology | With research centres and associated companies. |
Why technical video pays well here
Almost no creator wants to learn what a components or energy company actually talks about. Whoever does stops competing on price, because there is nobody to compare them with. It is enough to understand the product well enough not to say something foolish on camera, and a thirty minute call before filming achieves that.
Recruiting, again
As across the industrial north generally, these companies' problem is finding people. A recruiting video shot inside the plant, with a worker describing their day, is worth more to them than any brand piece.
Agrifood seasonality
Vegetable canning sets the rhythm: the campaign dictates the calendar and there are weeks when nobody will answer you because they are producing. Ask about the campaign calendar in your first message. It shows you understand the business and it stops you chasing someone in their worst week.
How to start
Pick a components or agrifood company and offer a recruiting or process video. It is concrete, it solves a problem, and it competes with nobody.
Keep reading
- When a UGC Creator Should Form a Company in Spain
- Working With Agencies as a UGC Creator in Spain
- How to Apply to UGC Briefs in Spain Without Wasting Time
- UGC for Opticians and Eyewear Brands in Spain
- The complete UGC guide for Spain
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Frequently asked questions
Do I need to be technical?
No, understanding the product before filming is enough.
What do they buy most?
Recruiting and process explanation.
When should I not call agrifood?
In the middle of the production campaign.
Does it pay better than consumer work?
Yes, because almost nobody covers it.
